“Finishing school” for reports.

Graphic design gives imposing reports better social skills. Prospective supporters are busy and distracted. They can easily overlook your hard work. Do them a favor. Invite them on a friendly, guided tour.

Transform complexity—in our example, a 12-chapter, seven-appendix, 50-figure report—into an engaging venture. A few of the attractive assets of this makeover: Graphic cues for convenient access to core content; signposts that put a familiar face on key elements and figures; and straightforward navigational landmarks; all thoughtful courtesies to grateful readers.