WORDS

Client
Media
Work

Initiative for Renewable Energy & the Environment (IREE), University of Minnesota
Annual Report, Research Profiles
Writing

17

Research profiles.

With research, you have a character. A challenge. Action. And a result. And with that, you have a story.

And that’s often the best way to write about science and research. Why? Because a story puts research into context. It explains who is doing it and why, and what’s at stake. That’s true whether you’re writing research profiles for an annual report, a magazine article, a newsletter feature, or a case study.

By bringing a human face and motivation to a project, you describe it in terms your readers will understand—with a story.