Parson Corporation, Electrical Connection Magazine
Feature Article
Writing, Corporate


Custom publications.

The challenges of working across international borders to build a canola crushing plant in the brutal winter of the Saskatchewan prairies provided the tension and interest in a story for the magazine of an large electrical contractor.

Who knew that canola oil could be interesting?

That’s how we write for custom publications—finding the difficulty and interest in other people’s work, and telling their story in a way to showcase their expertise and resourcefulness. It’s an approach that works in many media—magazines, newsletters, websites, ebooks, case studies, and white papers—to stand out from the clutter and differentiate your brand.