Health writing.

There’s not a tougher assignment than writing about human health—a story of science, human behavior, and often inconclusive and contradictory “latest findings” all wrapped up in a way that is timely, relevant, important, and ultimately, interesting. In this case, for men—what’s likely to kill you, and what can you do about it?

The same principles of timeliness, scope, impact, and potential apply whether the writing is for SEO content, a magazine, pubic relations copy, white paper, or Powerpoint presentation.